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End-customer Satisfaction Of Kp Pharmaceutical Promotion Strategy

Posted on:2008-09-02Degree:MasterType:Thesis
Country:ChinaCandidate:W W TanFull Text:PDF
GTID:2199360245983789Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Many pharmaceutical companies have importance for the city center, the unusually fierce competition, market development is getting more and more difficult, Development has increased the input. The third terminal market potential is tremendous and the pharmaceutical industry, the development of this market has become a new growth point for drug sales. Many pharmaceutical enterprises have become the strategy initiatives. Pharmaceutical enterprises have come to realize that the customer is the foundation for the existence and development of enterprises. To establish the correct customer satisfaction at the core of the competition, keep stability and improve customer satisfaction. Enhance customer value to expand its own revenue and profits, the fierce competition in the market to ensure that enterprises occupy a favorable position.From KP medicine in the third terminal operator status, we use customer satisfaction management theory, KP medicine against third terminal customers, groping to improve customer satisfaction with a series of strategy This series includes two dimensions, Four and the corresponding number of levels, from the most basic concept of establishing enterprises, the satisfaction of the corporate behavior norms, to the final product and service satisfaction strategy put forward some concrete ways to do the shooting, with good source of inspiration and reference value.
Keywords/Search Tags:customer satisfaction, the third terminal, Strategy
PDF Full Text Request
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