Guotai Junan Securities Natural Securities Broker Management Research

Chinese just participate the development of the stock market more than ten years, The stock certificate agent business is the most basic business in our country. Along with the decline in trade commission, the variety of the stamp-tax rate and the pressure from stock certificate companies abroad, the service principle of "customer first" is becoming more and more important. So many stock certificate companies will change the management system from taking business department as the basic passage to take the customer relation management(CRM) as the foundation. The essence of this is the construction of the new stock certificate agent marketing network whose core is the natural stock certificate agent. The stock certificate broker directly managing and developing customers is a much important way to enhance the profit in competition and businesses to extend, But the broker management system in practice is not standard yet and has a long way to go, comparing with the standard international brokers.GUOTAI JUNAN SECURITIES CO., LTD is the first-class coupon company, The customer of manager's system put into practice in the business department of the whole company execution, It investigation about a set of natural stock certificate of the broker management system, in order to make the stock certificate broker works efficiently and promote the fast development of the company business. The author make analysis from the development of the stock certificate broker home and abroad, the background of the system construction in our country and the background of GUOTAI JUNAN SECURITIES CO., LTD certificate broker system, How encouraging brokers from the human resource,commission,troops constuct,risk guarding against etc. after making sure the new stock certificate mode, GUOTAI JUNAN SECURITIES CO., LTD promotes the natural stock certificate broker management system and strengthen the stock certificate broker of management and they can draw lessons from some experiences from the individual cases in Guangdong in the fast development, promoting the way of doing inseparable of the stock certificate broker with the business department completely.