Quzhou City, "farm Fun" Tourism Research

Modern tourists pursuit the development of diversity tourism forms in ecological and personality, as well as largeness domestic urban residents strong demand for returning to nature. Accompanied with those desire and also because of the low development cost, large demand and fast effect, since the 1990s, peasant-household tourism, which is taking 'Having farmers' dinner, Staying in farmers' house, Working as a farmer, enjoying the Happy-farmer' as its main forms, quickly springs up all over the country, showing a good development trend and becoming one of the most hottest tourist activities in domestic tourism.Based on the previous research and practice results, this article aims to study the related concepts of peasant-household tourism. Stating from the background and significance of peasant-household tourism development, this article draws lessons from the development of peasant-household at home and abroad. Moreover, it describes present situations and characteristics, and also summarizes the strengths, weaknesses, opportunities and threats. Moreover, the article put forwards the countermeasures in realizing the sustainable development of peasant-household tourism development in Quzhou.This article consists of six chapters. Chapter one is the exordium mainly introduces the purpose and significance of dissertation selection, the research summery at home and abroad, research methods, content, characteristics and innovation. Chapter two is the summary including the discrimination of peasant-household tourism and other related concepts, the classification and features of peasant-household, the significance of peasant-household tourism development. Chapter three is the general development situation of peasant-household tourism at home and abroad. Chapter four is the summary of peasant-household tourism development, containing development processes, characteristics and achievements. Chapter five is the SWOT analysis of peasant-household tourism development in Quzhou. The last chapter puts forward the sustainable development ideas and countermeasures of peasant-household tourism in Quzhou.