The Study Of Rural Tourism Development In Quzhou City

We have entered a new era and embarked on a new journey.With the rapid development of China's economy and the remarkable improvement of people's living standards,China has entered a crucial stage of building a moderately prosperous society in all aspects.Rural prosperity in an all-round way is inseparable from rural revitalization,and rural tourism is an important part of rural revitalization strategy and an effective form of practice.Because of its comprehensive and compatible industrial characteristics,rural tourism has become a significant engine to boost country development.Quzhou City has the excellent natural resources and ecological advantages of seven mountains,two rivers and one field;it also possesses perfect geographical location connecting four provinces and profound human history,which has created unique superiority for the development of rural tourism.At the same time,Quzhou City is the core demonstration area of Big Garden Construction Plan in Zhejiang Province,in other words,the research on its tourism development has typical meaning.Hence,this article bases on reading domestic and foreign literature reviews by using qualitative and quantitative research methods.On the current situation,analyzing the geographical location,tourism resources and developing orientation of Quzhou City in detail,which is through the questionnaires from tourists,tourism operators and interviews with the relevant government staffs.As a result that there are some existing problems in the development of rural tourism in Quzhou City,such as defective system,unreasonable planning,unintegrated agriculture and tourism industry,imperfect infrastructure,large professional gap and so on.Then using SWOT—PEST analysis,this article has analyzed the strengths,weaknesses,opportunities and challenges of the development of rural tourism in Quzhou City in terms of policy,economy,society and technology.Through the comparison with Wuyuan,a well-known area of domestic rural tourism development,which is similar to the geographical location,natural resources and cultural background of Quzhou City.By comparing and analyzing the gap between two in the development of rural tourism,so as to draw lessons from the development experience of Wuyuan rural tourism and obtain the enlightenment for Quzhou City to develop rural tourism.Hereby,this article focuses on exploring the suitable road and putting forward the basic ideas,principles and planning suggestions,comprehensively sorting out and integrating the tourism resources of each district,innovatively creating 14 competitive routes with five different themes for the characteristics development of rural tourism in Quzhou City.Finally,there are three measures and suggestions to draw the conclusion,one is to extend the supply of government policies and promote the development of rural tourism,the other is to innovate the mode of business and construct co-governance management order;last but not the least,to improve the service guarantee system and enhance the core competitive strength of nine measures in three aspects.