Yunnan Pu'er Tea Producing Areas Of Brand Competitiveness

Brand economy has become the mainstream of modem market economy. People produce brand instead of product, and purchase brand instead of product. The competition between enterprises has changed from product competitiveness to brand competitiveness. One brand has more market influence, market share ,added-value, and vitality than similar products, brand competitive advantage is the deep-seated reason.In recent years, Yunnan Puer tea is rising and has become immensely popular around the country. The name of Puer tea is hugely popular instead of the brand of Puer tea. Puer tea is on behalf of products instead of brand. There is much Puer tea's brand in tea market, most of them have little influence except for Dayi of Menhai tea industry. The brand of Puer tea is weak.The six Puer tea production regions play an very important role in in Yunnan Puer tea industry, whose brand-building nearly determines the fate of the entire Puer tea brand of Yunnan province. The current situation of Puer tea brand shows that it is imperative to upgrade Puer tea's brand competitiveness. Based on Puer tea production regions, this paper makes a full analysis on their current situation of Puer tea brand.This paper uses analytic hierarchy process to make a detailed analysis of many factors which influence Puer tea's brand competitiveness, which combines the current situation of Puer tea production regions. This paper brings up some specific measures to upgrade Puer tea's brand competitiveness, and makes a analysis and discussion on them, in order to make some inspiration for building Puer tea brand and upgrading Puer tea's brand competitiveness of Puer tea production regions.