Research Of PNR (China) Ltd.Company For Brand Competitiveness

Pentair Group’s sales revenue was 6.449 billion US dollars in 2015,while in the last year 2014 it is almost 7.039 billion US dollars.Compared with the last year,the sales revenue actually dropped down 8.38%.Taking a look of Pentair’s Earnings Data for the recent years,we will find the total volume of the company’s business is developing rapidly.However the totally net profit of the group has not increased at the same rate as the operating income grewing.On the one hand,Company’s own brand product has faced its most difficult test,In consideration of the pressure from the rising labor cost,service and sales channels,They have serious doubts about the profitability of the own brand’s business.Furthermore,It makes the brand business into a harder situation due to the occupation by the OEM business for the limited resources.In order to enhance the company’s wholly competitiveness,we need to understand the importance of the development of brand business.A clear development strategy and operation process is fundamental factor.Therefore,in view of the theory of the brand competitiveness,the article expounds the brand competitiveness from three aspects:resource,effections,and core competitiveness.We could build a model based on the characteristics of Pentair’s brand competitiveness to specifically analyze the problems which Pentair’s brand competitiveness faced with.This article presents different profitability and pricing design model between OEM business and brand business and outlines some of the innovations in brand business processes and the development of new products.By establishing Differentiated Advantage Oriented Brand Marketing Strategy,The company need take advantage of the unique channel for the multinational brand salsses and make use of the opportunities for the international market segmentation and value chain restructuring.