Advertising. "chinese Elements" Of Intercultural Communication

"Chinese element" originate from the culture of Chinese history. It explained by sorts of cultural symbols and objective things which were the signature of Chinese culture and from which the customers know the inside meaning in the advertisement. The reason why "Chinese element" was popular with in many different areas is the increasing power of the Chinese economy, culture, politic and world wide effection. They offered a good opportunity to Chinese culture transmission and Chinese company in abroad. In the process at cross-cultural communication, setting the image of Chinese company with Chinese element is very important to all the companies. When the international company planed to occupy more market quotas a compulsory stratage in avoiding the diversity of the cultural background and its obstacles in the marketing is that taking advantage of advertisement localization.The thesis made a definition conclusion from common views of Chinese element and from which to analysis its feature. and from analysis on the barriers appeared in the reality condition and cultural diversity of Chinese element the thesis made research on the coding to subject as well as object and the suggestion to the problems they have brang in the process of Intercultural communication.