Accession To The Wto After China's Advertising Management Culture

"Joining the WTO" also means a process of intercommunion and fusion of different cultures of advertisement. During the process, there inevitably exist great culture conflicts in different cultures, especially in integration of cultural values and consciousness of establishing cultures of advertisement. The participators of advertisements should completely realize the function of conveying culture, take their responsibilities to orient in culture and let their commercial advertisements produce a positive influence on culture This thesis puts forward a comprehensive conception of advertisement administering culture which includes the major factors influencing the development of advertisement. Through analyzing the problems of name band culture, the criterions of advertisements companies and the disadvantages of advertisement administering system in our country, the ethnic and moral problems in advertisements, the thesis also puts forward a relevant countermeasure. Through the means of referring and personal interview, the thesis make a comparison of the development of advertisements in china and western courtries and analyze the deficiency in name band culture, constructing culture and systematizing culture. After joining the WTO, advertising in China should establish four kinds of culture basing on the native culture First, an original name band culture should be established, which agrees with basic rules of the world today and develop lastingly Secondly, a original constructing culture should be established which based on correct orientation, values and morals of the enterprises. Thirdly, a mature systematizing culture should be established, which fits in with china's situation for along time Fourthly a harmonious advertising moral culture should be established to meet the requirements of the markets, which based on china's traditional culture and is guided by civilization and honesty Through a thorough analysis of advertisement administering culture, thesis aims to promote the standardization, systematization, legalization and humanization of China's advertising...