Logo Brand Clothing In Visual Recognition Studies

In this paper, the author theoretically discussed the feature of Logo, the theory of brands individuality, the function of the brand identification of Logo and the application of Logo to the fashions according to the feature of Logo and the brand identification(planning) theory, by investigating and analyzing the status in quo and the future trend of the development of domestic and overseas brand fashions on the basis of researching the culture of brands. The author also combined the Logo with the brand fashions, discussed the application of Logo in the visual identification system of brand fashion and attempted to standardize and define the visual identification theory of Logo in the brand fashions in this paper.The analysis and expatiation of the relation between the brands and the Logo show the importance of the researching the Logo. The brands need the Logo. The Logo is the direct embodiment of the value of brands and the important visual identifying elements to establish the brands identification, to build up the image of brands and strengthen the individuality of brands. It is also an essential form for representing the brands. Logo also needs the brands, because the brands are the carriers of Logo. The features of the Logo are showed by the value and styles of brands.A distinctive brands identification system is one part of the image asset of brands, the first impression with the brands to the consumers, the first conception and the clear face of a brand that can be identified at the first sight among numerous of products of the same kind. Therefore, by studying the designing application of Logo of fashions in different styles, the author discussed about how to establish a Logo system that can strengthen the features of brands, form the brand identification, enhance the value of the brand fashions and Logo, and reach the goal of enhancing the cognizance of the famous fashions effectively, and then set up and maintain the cognizance and identification.By analyzing the aesthetic feature of the Logo and the image of brands, the application and expanding in products, the author expounded the artistic value of Logo in the fashion designing.The author defined the visual identification theory of the Logo in the fashions systemically and normatively. Logo is the essential part in composing the brands identification system and the necessary requirement of the development of the fashion industry. How to establish a Logo system that fit the styles of fashion properly has become the key point of intensifying the feature, giving prominence to the advantage of the brands and strengthening the competition.