Market, Customer Loyalty, Customer Value-based Electronic Components Distribution

With the fierce competition and the rapid development of electronic information Industry, the electronic components distributors found themselves being confronted with unprecedented opportunities and challenges. The Changes of customers' demand is so fast, and the difficulty of the development of new customers increased, and the poor predictability of customers, and the hard competition in the electronic components distribution market, and the lower profits day by day, and the technical support capabilities can not meet the customer's requirements, all these are the problems which the distributors have to face up. Only the efforts to establish and enhance customer loyalty can survive in the fierce competition.Based on the literature review on the customer value theory and the theory of customer loyalty and the characteristics in electronic components distribution market , this paper, from the electronic equipment manufacturer's point of view, want to explore the drivers of customer loyalty in the electronic components distribution market, and finally built the electronic equipment manufacturer's customer loyalty model.A questionnaire survey was implemented and 266 valid samples were adopted which came from over 85 electronic equipment manufacturers in China. The analysis results in aid of SPSS revealed that:1 Core product value, the value of value-added services, customer relationship value, and the good reputation of electronic components distributors is the basic drivers of the electronic equipment manufacturer's customer loyalty;2 Core product value, the value of value-added services, customer relationship value, and the good reputation of electronic components distributors contribute to the customer loyalty with a significant difference impact. The valve of value-added services have the largest contributions to customer loyalty , followed by the value of core products, and then the value of customer relations, and finally the good reputation of electronic components distributors.3 Core product value, the value of value-added services, and the good reputation of electronic components distributors have the significant impacts to the Acts of loyalty;4 Customer relationship value and the value of value-added services o have the significant impacts to the Attitude of loyalty;...