China Eastern Airlines Jiangsu Co., Ltd., Network Marketing Model Study

With the rapid development of the aviation market in recent years, the aviation market has been the nature of the change from a shortage of supply to exceeding demand, because of the rapid growth of the domestic airline capacity, the capacity increase is much larger than the market demand increase, while at the same time, after opening up air traffic rights, a large number of airlines enter the Chinese market, and there is growing white-hot competition in the aviation market. In fierce competition in the aviation market, airlines only broaden marketing channels and create more marketing opportunities , they can go in the forefront of the market.In the information age, the Internet gradually goes into everyone' s life, electronic and intelligence are gradually used by modern enterprises, network marketing provides a new direction for innovation and marketing channels. Network marketing, which is based on e-commerce in a network environment, marketing, network marketing environment compared to traditional marketing channels business environment requires airlines to change the conception in the management and operation . In this environment and technology, civil aviation passenger sales marketing model is undergoing great changes, the airline business Web site, e-ticket sales, the value of the city, the value of on-line, revenue management systems, regular passenger management systems, electronic products is on behalf of the latest development of the application of the civil aviation industry at present. Using completely different methods of communication, new sales and marketing of intelligent technology, as well as new market information discovery mechanism, 'the airline is using a totally different way to look at the information technology and customer relationship management, as well as their use during the proceed of their management .China Eastern Airlines Jiangsu Ltd. (here in after referred to as: China Eastern Airlines Jiangsu company) in Nanjing, its market is faced with lack of a dominant position, with the bad situation of its own market share decline, the old marketing model in the aviation market can not meet the changing needs . In this article, to promote actively the development of network marketing model, focus on the creation of visitors to the center of the marketing environment, China Eastern Airlines Jiangsu company proposed to be built of the airline focused on products strategy in Jiangsu region, by use of network technology and media network, network marketing model is promoted and to be mature further, the full text starts from the civil aviation passenger market, focus on the factors of the network market product, price, channel strategy, promotion, customer relationship management which is related to China Eastern Airlines Jiangsu company market.