Research Of Relationship Among Network Marketing Tools、Customer Satisfaction And Customer Loyalty

The vigorous development of the Internet has created a wide application of e-commerce in the world. With the advances in information technology and consumers more familiar with the Internet,a variety of e-commerce application model came into being.In recent years, China’s B2C online store unprecedented development. The vast network of users formed a huge consumer group marketing space, network marketing is becoming an important part of the corporate marketing strategy. Online stores through the network marketing tools can easily communicate with customer, customer can also interactive information through network marketing platform and online store,direct access to relevant information, feedback and suggestions at any time, help online stores improve after-sales service system, provide accurate analysis of the customer mix and source of information for marketing strategy.Internet marketing has become an indispensable marketing tool for online stores. However, I found that few scholars studied the online store network marketing tools, customer satisfaction and customer loyalty systems, and the customer is the most important resource, how to maintain with customers long-term relationship between customer satisfaction and customer loyalty, it closely related to the sustainable development of enterprises. This article select B2C online store network marketing tool, customer satisfaction and customer loyalty as the main directions of research.This paper reviews network marketing, customer satisfaction and customer loyalty research, the proposed network marketing tools to model the impact on customer satisfaction and customer loyalty, this study assumes that the above model-based study variables and assumptions to operatedefinition and measure, according to the operational definition of variables to design a questionnaire, and questionnaire test survey, a clear sampling design and questionnaire collection methods, analysis of reliability and validity of the questionnaire survey data using SPSS software, correlation analysisverify the correctness of the assumptions on the results of the analysis deeper discussed, and related marketing recommendations and conclusions in the final part discusses the summary of empirical results, to clarify the lack of research in this article and follow-up research.Explore the innovation of this paper is mainly reflected in the following two aspects: first is the B2C online store network marketing tool is introduced into the field of research on customer satisfaction and customer loyalty, and integration of network marketing, customer satisfaction and customer loyalty three hot researchfield of research point of view is relatively new; second is to build a B2C online store network marketing tools influence on customer satisfaction and loyalty model, the actual B2C online store network marketing tool for customer satisfaction and customer loyalty have a positive impact, Based on this, take the three-stage approach to carry out the marketing activities of the enterprise network to provide some valuable references for enterprises to achieve customer satisfaction and loyalty.