| The valuation system broke down as the crash of global financial market. New valuation benchmarks are needed as the stock prices deviate from the former consensus significantly.This article addresses the fundamental analysis, earnings forecast, and equity valuation on Alibaba.com (1688.HK) from an outside investor's perspective. The company's core competencies are identified by analyzing internal and external environments. Industry attractiveness assessment is implemented by observing the E-commerce competition. The company's strategies are derived by SWOT analysis. Key financial assumptions are derived by analyzing the company's financial performance. The target price is derived by applying DCF and multiple valuations.The author hopes the result of this equity research on Alibaba.com can help investors to identify the true value of this company. Also, the methodology adopted in qualitative and quantitative analysis can be helpful for equity research professionals. |
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