A Study On The Risks And Countermeasures Of Alibaba's Acquisition Of Cross-border E-commerce Lazada

As the Internet market enters the era of informationization and big data,China's Internet industry has become a new driving force for economic growth.Intense market competition and saturated market share have slowed the pace of Internet companies' domestic development.More and more Internet companies are currently in use.The adoption of overseas mergers and acquisitions has enabled companies to seize market share and tap more consumer resources.The sixth wave of mergers and acquisitions,which is dominated by the Internet economy,is taking place worldwide.The scale of M&A by Internet companies has gradually increased,and the amount of M&A transactions has also hit record highs.M&A activity is the most active in various industries.In the past few years,the industry leading enterprises represented by Alibaba in China's Internet market have continuously built an ecosystem of Internet industry development through M&A activities in the world,pursuing better development,consolidating market position and enhancing corporate competitiveness,and ushering in a new round.Development Opportunities.This thesis takes Chinese Internet company representative Alibaba overseas to acquire Southeast Asia cross-border e-commerce Lazada as the research object.Firstly,it introduces the basic theory about cross-border M&A,the motivation theory of M&A and the evaluation index to measure the effect of M&A.Secondly,it analyzes the details of Alibaba's overseas acquisition of cross-border e-commerce Lazada,expounds the development profile and business model of the acquired company,and then analyzes the acquisition incentives by combining theoretical and practical methods,detailing the acquisition.Political risks,business management risks,information technology and payment risks in the event.Then,a detailed risk response strategy analysis of Alibaba's overseas acquisition of Southeast Asia's cross-border e-commerce Lazada acquisition process,including analysis of the pre-acquisition target selection,the payment method of the acquisition process and the integration strategy after the completion of the acquisition,and the use of related finance Performance indicators and non-financial indicators quantitatively analyzed and evaluated the integration effect of the acquisition strategy,and concluded that Alibaba's acquisition of Lazada has improved its business.Finally,the research summary and enlightenment of Alibaba's overseas acquisition are detailed.In this acquisition,Alibaba correctly evaluates the acquisition target,follows the “small and big” overseas acquisition strategy,and selects the “partner” control mode to successfully complete the Southeast Asia.The acquisition and integration of cross-border e-commerce Lazada has a certain reference role for China's cross-border e-commerce “going out” for overseas acquisitions.