Hangzhou Old Influence Of Hangzhou City Image

The image of city affects the subjective apperception of people to the city culture and good city form during the life. Construction of the image of city is the root of city development plan and business brand development. Hangzhou, as an old historic city, needs the expression of the image of city in the management of its city resource to propagandize itself to the outside world with its own city characteristic and culture. How to enhance the influence of Hangzhou time-honored brand on the image of city is one of the effective methods of developing the expression of the image of city. This paper describes the different lays of influence of Hangzhou time-honored brand on the image of city such as 'city's individuality, city's structure and city's connotation', aiming to analyze the form and effect of influence of Hangzhou time-honored brand on the image of city, and advances the feasible strategy of continually exaltation of the influence of Hangzhou time-honored brand on the image of city.The paper has three parts, and the first part is introduction, among which discusses the object, method and the research results of the topic.The second part analyzes from two angles, which are demonstration investigation and thinking analysis. third part is based on the study of the second part, and analyzes the existed problems of influence of Hangzhou time-honored brand on the image of city, and advances the effective strategies,...