The Research On The Development Of The Time-honoured Brand In City Brand Construction

Based on the presence benign interaction between the Time-honoured Brand corporate and city brand, Time-honoured brand building can rely on the existing system of city brand and resources in order to achieve the goal. To benefit from the results of Hangzhou city brand building, Time-honoured, Brand of Hangzhou owns its good strengths and opportunities for developing. This article is based domestic and international theory and practice on Time-honoured brand, relying on both the new social Hangzhou composite body "net group" researching linkage mechanism, through government-led approach, selecting key areas, Time-honoured Brand g in Hangzhou status of in-depth research, combined with branding and communication theory, make full use of Hangzhou city brand building results to complete old brand strategic management, exploring achieve old brand building and urban brand interaction " sustainable and promotion" brand development strategies and models.