Tourist Craft Market Research And Development

Tourist handicraft is an important branch of tourist commodity. Tourist handicraft comes from the folk arts. Both Chinese tourists and foreign tourists are interested in the long history, region characteristid and mysterious culture which are embodied by tourist handicraft. Optimizing industrial structure of tourist handicraft and developing the tourist handicraft market deeply, which can improve the tourism economic effect greatly.Recently, both Chinese and foreign markets of tourist handicraft expand unceasingly, more and more new product types appear. Experts of home and abroad have studied on this filed broadly. In order to research on this filed throughly, basing on marketing thoery and culture economics thoery, definiting the relation between tourist handicraft, tourist commodity and tourist souvenir, positoning the marketplace of tourist handicraft accuratly, improving the culture grade of tourist handicraft.Yangzhou tourist handicraft has long history, rich resource, meaningful culture and good reputation, however, there are also many weaks, Yangzhou tourist handicraft companies don't have enough sense of compitition, marketing and innovation, and have difficult in financing. In addition, difficulties of information gaining, insufficient propagate and imperfect marketing channel, which bring many challenges to Yangzhou tourist handicraft market. Facing the challenge of financial crisis, subdividing the Yangzhou tourist handicraft market rationally, positioning the target marktplace accuratly. From the aspect of product, developing products roundly, improving the culture grade of Yangzhou tourist handicraft, innovating technologies, paopageting brand and packaging well. From the aspect of price, making the demand-centric pricing strategy, fixing the geographical price, discount price and constituted products price nimbly. From the aspect of place, constructing local marketing channel and unlocal marketing channel at the same time. From the aspect of promotion, take enough propagates, such as advertisement, exhibition. Building fine policy environment, resisting risk system, market honst management and accumulating human resource, which can optimize the environment of Yangzhou tourist handicraft market.