The Study, Based On Consumer Psychology, Emotional Design In White-collar Women

Emotion generated before Knowing,and before the existence of rational analysis.Nowadays the rapid development of information times bred to emotional design which meets the people's diversified spiritual needs,product design for its media,and seek with people's emotions to reach a perfect harmony.At present,the vast majority of traditional market research often should not demand consumer sentiment needs of women,while the traditional product testing does not understand contact among the emotional,functional and technical benefits level.The changes in consumer psychology brought about by the further female self-consciousness.They pay more and more attention to emotional function of products.Based on this,this article explores the sensory characteristics and perceptual characteristics of white-collar female from the consumer psychology perspective,and has a thorough analysis about the contact among the cognitive, emotional and behavioral relationships of the women studying at the standard level.And timely put forward two levels about the theory of emotional design which can have mutual influence and promotion,that is, "sensory level" and "understanding level." In "Sensory" level,penman focuses on product shape,color, materials three aspects to analyze the women's emotional experience;In "understanding" level,penman will focus on from the "emotional information transmission" and "the interpretation of emotional information" two aspects to analyze women emotional experience,by giving products a certain "artistic" and "Meaning of" to increase the emotional value of products.Under the influence of the financial crisis facing the global market,designers should continuously observe female minor changes in consumer psychology,focusing on using differences in emotional design strategy to re-integrate design,so that it can effectively expand the female supplies consumer market; enterprise production and operation of various acts can be into "feeling",searching for products which are correspond to corresponding parts and levels of people's emotions axial twisting,and with targeted and measured accurately "cut",so that let the project of "feeling" run through the entire process in the female shopping,then it will also stimulate female potential purchase awareness and promote the development of global economic.