Property Naming The Function Of Chinese Characters

This paper researches on 1356 samples of the real estate names in shanghai. Basing on the integration of three elements of Chinese characters (the shape, the pronunciation, and the meaning), this paper investigates the real estate names from the new perspective of modern Chinese Etymology. Guided by the theories of Cultural Linguistics , this paper elaborates the role Chinese characters play in the real estate names, and elucidates the relevant thinking habits of national culture as well as the social psychology by using the statistical data which are scientific, full, and accurate. The paper can be divided into nine chapters:Chapter one focuses on the literature of the research on the real estate names, and introduces the research outline of this paper.Chapter Two highlights the retrospection of relevant theories, introducing the views on Chinese character in the research history briefly.Chapter Three analyzes the relationship between Chinese character and the real estate names. It discusses that the great emphasis Chinese people put on the real estate naming is originated from the tradition of the emphasis on naming Chinese characters in Chinese culture. The important role of Chinese characters' Visual fuction in the real estate naming is based on the close connection between Chinese characters and meaning. The audience control the comprehension of the real estate names because Chinese characters is often used out of context.The core of the paper is Chapter Four, Five, Six, Seven, and Eight. Chapter four finds out that the real estate names by using 4 Chinese characters and the combination of 2 Chinese characters are the greatest in number. They are explained by the tendency of monosyllabism as well as bisyllablization of combination in Chinese characters.Chapter five analyses the general name of the real estate and its adjunct word ,and discusses the social cultural psychology by statistical data.Chapter six divides the specialized names of the real estate into five types, such as phonogram, loan words and so on. And then elaborates the function of the Chinese characters in the specialized names based on statistical data. Chapter seven disccusses the function of the pronunciation of Chinese character in the real estate naming from three aspects of lliteration and assonanceand rhetoric repetition of words ,tonal patterns and xieyin.Chapter eight explains the function of the shape of Chinese characters in the real estate naming by the same yifu and ping shape character.Chapter Nine is the conclusion chapter. It indicates the problems in the real estate naming and formulates an aesthetic standard for the real estate naming, beautiful shape, pronunciation and meaning. Finally comes the addendum with language material and bibliography.