The Resach Of Modern Management Theory To The Chinese Real Estate

Along with national economy and social stepping into 11th five year plan, China's Real Estate industry enters into a new developing phase. In 2005, China has been in the Latter Stage of the Transitional Period after its Entry into the WTO, the speed of economy development and integration with global market increase rapidly. In this situation, it not only urges China's Real Estate to seize new opportunities and deal with new challenge, but also brings new requirements for China's Real Estate marketing enterprises. How to deepen the reform of its management, build up modern enterprises management philosophy, perfect its market management mechanism and inner management institution, have become the topics that all the Real Estate enterprises are concerning.Modern management theory is a kind of management philosophy that based on the existed management thoughts, and absorbed the achievements of humanistic management as well. During the developing of China's Real Estate marketing enterprises, foreign management theory has been introduced, and some of outstanding enterprises have already put humanistic management into its operation. How to make the enterprise's regulations and rules run in harmony with the practice puzzled the enterprises much.How to solve the above mentioned problems in order to make enterprise's institution run in harmonic way and promote its development? How to put humanistic management into practice in aim to satisfy its sustainable development and realize its internationalism, market, modernization at last? All these have significant affect on China's real estate enterprises and encourage them to find new thought and theory to deal with these questions. Based on above questions, the essay introduced the modern management theory firstly. Further, it analyzed Chinese traditional culture and summarized the reasons why the above mentioned conflicts existed. At last, it gave some suggestions on how to improve modern management in practice that can blaze a new way for real estate marketing enterprises development. The management theory and thought discussed in this essay not only give helps to real estate enterprises, but also have deep meaning for other industries enterprises.