C Company Marketing Strategy Research

This paper discussed that how C company develops its competency .As an agent of broadcast equipment , it faced the challenge of more furious market competition . It's necessary to analyze its internal and external environment, use all resources to build up its local advantage.This paper is based on the case of C company and the broadcast equipment industry. First we analyze the history and the actuality of this industry , then use SWOT model to analyze its market environment. From the analysis we can get the following suggestion :1. Realize the market demands , improve the internal managements to provide better service to the customer , then improve the customers' satisfaction , and build uplong partner relationships with its customers .2. Integrate the internal resources , build up its corporation brand . Adjust its current product combination, focus its ability to enhance the sales of its important products .3. Looking for external partners' supports , such as the manufacturer's supports , cooperate with its customers and dealers, and even cooperate with its current competitors . Through above methods , C company could utilize all resources sufficiently , build up its advantage and develop its whole competency.