The Study On The Brand Planning And Marketing Mode For ThundeRobot

When the global IT industry into the era of competition of the red sea, IT industry increasingly fierce competition in product and marketing. How to through accurate brand positioning and effective brand marketing strategy, help enterprises to establish themselves in a highly competitive market unique status, and occupy the leading position is that we need to research topic.In this paper, based on the brand marketing, brand building and brand value innovation mode of the related theory research and practice, I focus on brand marketing haier consumer computer, studies deeply the problems existing in the original analysis of the new market environment and brand opportunity points, form the haier consumer computer brand marketing strategy, and implement strategies needed to refine the implementation of the strategy and the relevant mechanism guarantee scheme. At the same time, I put forward the haier consumer computer recent innovation to explore ideas, and further puts forward the new marketing plan.In this article, Haier consumer computer brand marketing innovation mainly includes the following points:Firstly, Dig a new accurate user group of the market. Brand positioning from the tradition in the IT industry, but in the new industry area in-depth exploration and mining, and created the independent brands. Secondly, The independent brand construction. From the brand essence to the brand positioning are directly to target consumers, to quickly establish a good brand image.Thirdly, A new way of brand communication. Through to the new media, fans, user interaction, joint marketing, celebrity stars taking advantage of positive use of innovation resources, its a great innovation in the form of brand communication from the original is conditioned by the traditional media model, implements can use less money to get more publicity and word of mouth influence targets.This article through to the haier consumer computer brand marketing research, solution and successful cases analysis, trying to explore a more universal model of brand marketing. This paper hopes to give the IT industry, or colleagues in the field of brand marketing of certain enlightenment and help.