Customer Identification In The Network Marketing Research, And Personalized Promotion Strategy

In resent years, enterprises pay much more attention to the network marketing and the management of the customers' relationship. How to identify the customers during the marking and how to carry out the targeted personalized activities have a direct impact on the business promotions.A number of bussiness have invested quite large money into the network promotions and the management of customers' relationship, however, they didn't have a clear idea about the categories of their customers, which caused an opposite phenomenon. Thus, the methods and strategy researches of the personalized promotion based on the identification of customers in the network marking are very important.In this article we identify the customers and have the empirical analysis, with the ways of Support Vector Machine, Customer Lifetime Value, Customer Perceived Value and Accessibility under Competition. So that they can identify their customers and have targeted and personalized network promotion. Through the promotion of the network status and barriers to the development of analysis, to come up with effective marketing strategies. Finally, to improve the accuracy of the identification of webwork customers and the personalized network promotions.