Research On The Status Quo Of Personalized Information Service Of Insurance Company Network And The Countermeasures

With the rapid development of social Internet technology,the development of "Internet +" model is more and more in-depth.With the development of China's insurance industry and the government's attention,Internet insurance has become an inevitable trend.The development of Internet insurance,to promote the increase in insurance information,a variety of online insurance information a lot of users want to find their own needs insurance information becomes relatively difficult.The insurance company needs to improve its information service ability in the face of this situation.Based on this problem,this paper analyzes the individual information service of the insurance company and finds out the problems and shortcomings of the individual information of the insurance company.Insurance company personalized information service optimization made their own recommendations.This paper analyzes the current situation of insurance and personalized information service both at home and abroad,and has a general understanding of the individual information service of the insurance company.Then,it defines the concept and main form of the personalized information service of the insurance company and chooses Five representative of the insurance company,conducted a personalized information service survey analysis.With the current understanding of the status of the insurance company personalized information services,on the personalized information services to the insurance users to interview,and the results of the interview and the insurance marketing,user experience theory,based on the insurance company personalized information services Make suggestions for improvement.This article hopes that this article makes people have a deeper understanding of the insurance company's personalized information service,and make the insurance company to optimize its own information service service,fully meet the needs of users.