| In the new round telecommunication organizational reform, China Telecom to buy China Unicom's CDMA network, formally entered into the mobile market. In this paper, is entered as the third mobile market in Hunan Province, Hunan Telecom, in the face of strong competitors, how the market through effective marketing strategy, quickly open the competition, gain a competitive edge.In this paper, the use of modern marketing theory and method, analysis of the original history of Unicom CDMA operators to identify the lack of Hunan Province at the same time a competitive market of mobile services have been studied using an analysis of PEST analysis Hunan Telecom CDMA marketing environment, the Organization of Hunan mobile communications business in telecom market research and analysis focused on the use of SWOT analysis of the existence of Hunan Telecom internal strengths and weaknesses, opportunities and threats. On this basis, competition in the telecommunications market for content and features, for Hunan Telecom to strengthen their competitive advantage, as well as the choice of marketing strategy for their constructive comments and suggestions, and strive to find a healthy and sustainable mobile communications business development.It broke the previous operator has done the traditional styles of marketing programs, weakening the program in color technology, focusing on the operation of the market introduction of specific programs; the paper and the use of innovative mining company China Telecom precipitate a variety of resources, changes in prices for Hunan Telecom orientation, price war, a series of vicious attacks on competitors, such as non-standard means of business development, turn into the activities in the market should be the integration of resources to achieve a win-win business and customers and take the difference between integration and the competitiveness of the road model to provide a new way of thinking and ideas. |
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