Marketing Strategy Analysis Of Dalian Telecom's CDMA Products

In 2002, CDMA was first opening to the market by China Unicom, and then this kind of business transferred to China Telecom in 2008 according to the national related reorganization policies. Our country has pumped a huge of investment to develop CDMA techniques during these two periods. CDMA has improved a lot as people living standard better and better, but that development is far away from our expected.This document analyzes CDMA products of China Telecom Dalian Branch (Simplified as DLCT below). Including:technology characteristics of CDMA telecommunication; the operating and development history of DLCT; the analysis and research of CDMA market and business to discuss what DLCT should do to adapt the change of China telecommunication market; how to judge the company shortage and advantage and CDMA business outer environmental and inner environment by marketing environment analysis theory; the analyze of DLCT CDMA shortage by market subdivision groundwork, market segments, target market selection and marketing mix strategy marketing theory; and using questionnaire data collection to get detail example materials, after analysis and summarized, to analysis DLCT CDMA marketing situation, managing target market, exactly product price etc. to gain more in the fierce market competition.