Zhuzhou Times Shopping Mall Integrated Marketing Communications Program Design

Nowadays, development of the industry is maturing at the same time, the competitiveness of products and services are becoming increasingly apparent homogenization, of course including Real Estate industry. In the face of the marketing environment has changed dramatically, enterprise in order to explore the market out of recession and increased competition plight of the efforts to promote direct marketing of theoretical innovation, and the impact of which is the largest integrated marketing communications(IMC).Zhu Zhou Time Shopping Plaza, which is managed by Zhu Zhou Pok Hon Commercial Property Mgt Co Ltd. This article aims to use Integrated Marketing Communication (IMC),4C of the model and other related knowledge, Time Shopping Plaza for market analysis,market position and promotion. This article introduces the background of time square, used the knowledge of IMC,4C and so on. Did market analysis for this project, from the external environment to their own advantages and disadvantages of comparative analysis, to find a properly market position. On this basis, used 4C to integrated marketing communications promote for time shopping plaza.This article has offered Detailed reference for Investment planning and Management of time shopping plaza, and its follow-up development of the feasibility of the development strategy; Meanwhile, for the future in order to purchase commercial real estate use of Integrated Marketing Communication Theory has provided a clearly mind.