Carrefour Jewelry Company Three-dimensional Direct Sales Business Model

Lok Fu Jewelry Company is a younger organization. It manages just more than a year. In the initial stage, it is facing much difficulties, and it has not fixed business model. This article has analyzed the internal and external environment of jewelry industry and has compared the several different business models, the author chosen the most appropriate model and construction blue print for Look Fu Jewelry Company.Lok Fu Jewelry Company has good chances for its developing because there are huge groups of consumers, gold jewelry consumption growth strong and the biggest diamond and platinum market in Asia. But, the company also is facing intense competition of brands products. There are also many disbennifit factors. The company has certain profitability, has found some fixed sales network of TV shopping industry, has good relation resource in this industry; all of the factors become the internal good enviironment of the company. And there are limited funds, stock pressure and imperfect human resource structure and management and so on are the company's disadvantages.There are four kinds of jewelry business models: Monomer retail jewelry stores; jewelry store chain; TV shopping and on-line shopping. They have their own characteristics, but no single model can not meet the jewelery Lok Fu's development needs. Therefore, Lok Fu jewelry company chose the three-dimensional direct sales business model: it uses TV shopping to expand its brand awareness; it uses online jewelry store to display and sell their goods; it establishes the office inside the store experience to give the consumers of psychological safety and consumer confidence. Their three-in-one, to coordinate with each other, the organic integration of multi-channel direct sales. Finally, the papers of three-dimensional direct sales business model of building and implementation of the measures put forward more detailed proposals, I hope this study for those who want to be able to engage in retail jewelry operation of the first practitioners and those who are about to enter a certain reference value.