A Company's Plans To Start Digital Television Shopping

With the China's analogue television to digital television conversion opportunity, With the turning point of Chinese traditional television shopping channel to develop more specialized shopping industry, the top leaders of A company in the field of cable and digital television software development background are going to set up a new aera based on Digital TV etc. interactive media platform shopping.Digital television isarelatively new thing in the world, the United States should be fully realized in 2007 digital TV conversion. In 2015, China will be able to achieve a comprehensive digital television conversion.The company think it's maybe a good market based on a preliminary investigation for digital television and other media-based interactive television shopping. They decided to write a business plan, conduct a preliminary analysis of the project to help the group decision-making.Based on digital television and television shopping industry market analysis, I think the larger potential market demand in the industry. Given the advantages of regional markets in the Southwest, Company A can be considered into the development of the industry.This paper also raised the overall idea and concept of operations and explore the company's strategic plan, development strategies, Marketing Strategy and Tactics, supply chain management and information systems management, and risk prevention.The article afford a preliminary decision to expand into television shopping industry and reference for how to develop company。...