Confucian "benevolence" Background Role In The Building Of Enterprise Culture

Enterprise culture is a world research subject. In each country of the world, especially in Western Europe and Japan, the enterprise culture research was performed meticulously. For example, Japan embodies the "Japanese Spirit and Western Civilization", America advocates the spirit of competition and innovation, the Britain emphasizes the spirit of order and rule, German pays a attention to honesty and substantial results, France emphasizes steady and harmony. These cultures, and their management systems, their enterprise image consist of the complete enterprise culture.Confucian culture is the mainstream of Chinese traditional culture; its core is "Ren". Confucian, Daoism, legalist and Mohism are important parts of Chinese traditional culture, the reason why Confucian thoughts take the centre stage is that decided by its special stage and functionary. Confucian thoughts have its profound and original idea about the human nature's good and evil-minded. They insist to combine the theory of Two - point with that of Key - point. One hand, China is a agriculture countrymen, where farmer make up the majority, and the farmer have a typical a dual character, the human nature of farmer, good and evil, are obvious. From the other hand, Confucian thought affirm the farmer's good human nature by using its positive and tolerant mind, and maintain promoting good and shunning evil by education and persuasion to realize the social harmony.The construction of enterprise culture in our country should put the Maxim as the guide, the Chinese culture especially the Confucian culture as the bases. In fact, this culture is a mixture of "three in one", it is also the basic idea and position in constructing and developing enterprise culture.In the thesis, the writer puts the concept of Confucian's "Ren" and enterprise culture as the bases, the problem of "Ren'"s losing as the breakthrough point, analyzing the problem of "Ren'"s losing as deepness, the content of using "Ren" in constructing the enterprise culture as the wide ness, the methods of using "Ren" in constructing the enterprise culture as the purpose, to further research our enterprise culture construction, especially the compliments in spiritual concepts. The thesis is divided into five parts:Introduction. On the basis of defining related category, this chapter sums up the situation of studying enterprise culture in country and aboard, also sums up the research compliment of applying Confucian thought to construct enterprise culture, then embodies this subject's significance in theory and practical, meanwhile, points the research idea and methods, which lay a foundation for unfolding the thesis.Chapter 1: the summarization of "Ren", enterprise culture and their relationship. This chapter summarizes the concept of "Ren" and enterprise culture, the centre position of "Ren" and its widening, "Ren'"s argument bases, "Ren'"s positive and negative influence.Chapter 2: the expression, harm, origin of "Ren'"s losing in enterprise culture construction. Its expression includes polluting the environment, putting interest first, treating people rigor, and desiring for quick returns. Its harm includes preventing the enterprise's sustainable development, breaking the enterprise's good image, affecting the harmonious relationship with people, and losing the existing and developing condition. The origin includes shallow peasant's idea, the limitation of considering problems, the narrow way of dealing with the relationship and the shortsighted goal.Chapter 3: the content and position of "Ren" in constructing enterprise culture: the universal outlook of "integration of nature and man" is the focus; the moral view of "taking account of righteousness and interest" is the key point, the realm view of "you and me difference" is the breakthrough point, the values of "honesty and devote" is the main point.Chapter 4: the principle and method of playing the role of "Ren'"s basic function. The principles include: the harmony of the human beings and the nature, the adjustment of efficiency and fairness, the combination of being strict with oneself and lenient towards others, the coordination of honesty and contract morality. The methods include: set up an enterprise management philosophy of sustainable development, an enterprise management idea of the unity of righteousness and interest, an enterprise value of "people oriented", a harmonious enterprise image.