Study Of The Development Of Iptv In China And The Operating Mode

Digital technology released the resources limits of traditional media, and exacerbated by the media operation between the areas of mutual penetration and competition so that the originalthe various media in the trend of integration, the gradual elimination of the airwaves between the media and telecommunications industries barriers, IPTV as a fusion TV and the Internet the two most influential media, from the 2005 Shanghai media group in the market operating, its emergence, development and operation of the process has became the focus of attention. Based on the definition of IPTV as the entry point for study, which clearly defines the concept of IPTV, easy-to-digest, layers of progressive, IPTV analysis of the technical features and behind the industry value chain, the development of Chinese IPTV track and made history an overall review, to focus on operating model for Chinese IPTV pilot in the course of the operating mode for the practice and theoretical basis for the effect of two levels of in-depth analysis, and in view of IPTV in the process of development and operation of the existing problems, Innovative proposals. The article is divided into four parts: the first part on the definition of IPTV, technical characteristics, and the industrial advantages of a development background. The second part outlined the development of IPTV in Chinese history, for the time to trade management features for-wai, an IPTV sketched in broad framework for the development of our country, and from six aspects into the development of IPTV in China , As a model for innovation based on logic. The third part of the model of Shanghai, the model of Harbin, the model of Hangzhou, the mode of Jiangsu, the model of Henan five more representative model of the analysis and synthesis in china, summed up in their actual operations in the success or failure, and use Michael Porter of the "three competitive strategy" : Overall cost leadership strategies,Differentiation strategy, Focus strategy on five models of the strategic thinking of theoretical analysis. The fourth part of the main ideas from the operators, customer orientation, content and mode of profit on four aspects IPTV business model innovation, and establishing Chinese national conditions and characteristics of IPTV operating mode in China, so as to promote healthy development of Chinese IPTV industry.