Core Competitiveness Of The Yl Corporate Strategy In The Changing Context Of Research

This thesis analyzes the enterprise strategy of Shanghai YL Corporation in the background of core competence evolution, which based on the case study research method and the enterprise strategy and core competence theory. This thesis analyzes the evolution history of enterprise strategy and the essential spirit of enterprise strategy theory and core competence theory. This thesis points out that Shanghai YL Corporation should take measures to promote the realizing of sustainable development goals of the corporation in the changing environment.This thesis do deep research on the macro-environment, such as economic environment, political environment, social environment and technology environment, and the micro-environment faced by the Shanghai YL Corporation. On the basis of environment study, this thesis points out the strength, the opportunities, the threats and the weakness in the course of the Shanghai YL Corporation evolution, bring about the principles and the measures to optimize the corporation business model.This thesis divides into five parts. Part 1 is the introduction. Part 2 is the analysis of business environment. Part 3 is the evaluation of Shanghai YL Corporation strategy. Part 4 is the optimization of enterprise strategy. Part 5 is the conclusion.