Based On The Individual Perspective Of China's Environmental Protection Market Demand Analysis

The environmental-protection industry is an important direction for the industry restructure in the worldwide, and is a perfect union of the market economy and the environmental-protection. But the environmental-protection market is an emerging high-tech characteristic transaction place, the demand factor plays the crucial role throughout for the market's development. Although our country's environmental-protection market started early, there are many barriers in the environmental-protection market as a result of the demand strength's dispersion at present. Therefore, the market-demand's deficiency becomes an important factor that restricts our country environmental-protection market's development. Thinking of this situation, the article attempts to carry on in-depth analysis to our country's environmental-protection market demand.Firstly to analyze the environmental-protection market's demand characteristic precisely, the paper carries on the limits to the environmental-protection market demand's connotation. Then based on the product differences theory, cost -benefit theory as well as principal-agent theory, the article analyze the environmental-protection market's demanders from a deep level. It thought that the individual consumer's was very important in the environmental-protection market demand, and was the final consumer and the price payer in the environmental-protection market.Then, with the method and analysis tool of consumer utility function in microeconomics, the paper discusses the individual consumer's utility function question when he faces the two commodity of ordinary commodity and the environmental-protection product. By the Marshall demand function which contains the dual commodity, it has analyzed the influence on the environmental-protection product from the resident's environmental-protection predilection. It thought that the resident's environmental-protection predilection was also one of the primary factors which influence the environmental-protection expends except the income factor. The article establishes the individual environmental-protection demand function that contains the income and predilection. It has analyzed the situation of individual consumer's environmental protection demand, and pointed out that the reason of the environmental-protection demand's insufficient comes from aspects: the income factor and the environmental-protection predilection. The income is an important factor that influences the environmental-protection demand, and the growth of the environmental-protection demand must depend upon the increase of the resident income finally. Simultaneously the predilection is also an important factor that influences the environmental- protection market's demand. It is neglected frequently by the people because of the current economic condition, social factor and so on. It has limited its contribution to the increase of environmental-protection demand.Finally, this article uses the individual sample environmental-protection market demand function to carry on the confirmation for the resident's environmental-protection disbursement on the historical data in our country. The change of Per capita national income's influence to the environmental-protection disbursement is remarkable, but the quantity is relatively insufficient. Because the resident's understanding about the environmental information is not enough, the predilection's change is very limited. Thus the influence on the environmental-protection market demand is not very obvious, and it makes small change on the individual environmental protection disbursement.