Iraq Ling Bathroom Hardware Market Development And Channel Selection Strategy

In recent years, China's hardware industry annual growth rate of 20%. Domestic hardware industry companies have Shorten the gap between the power of hardware, and even in some respects than the international level, not only for their size, management, efficiency, but also for product variety, quality, grade, production equipment, and technical means. It is not difficult to see China is growing into a truly great power metal industry. Some of the hardware industry in a number of companies began turning to mass media in publicizing themselves. Paying attention to the brand, including in the media, on their packaging, product display are beginning to focus on the up, this will become a trend in the development of hardware industry. In recent years, with environmental protection for products, fashion, safety requirements such as the improvement and the general families' "more than one bathroom" and other things to happen, our bathroom hardware market has also ushered in rapid growth.Because sanitary ware market in China has such growth potential, and bathroom hardware market is still no consensus about the brand, Yi Ling Inc. decided to enter this market. Bathroom hardware markets relative to the maturity of sanitary ceramic products mature later. Consumers' first concern is the toilet, bathtub; second concern is lead, the last concern bathroom. Therefore, the formation of bathroom hardware accessories market is still among the breeds huge room for growth. To segment the market in a brand building and has highly efficient marketing channel network, which is a very big challenge for us.This article will be discussed from the four parts and be analyzed between the bathroom products industry, market development and channel selection strategy. Firstly, start from the bathroom of the industry and its marketing environment; I' ll examine the competitive structure of the industry and its competitive strategic direction. Then, primary and secondary data will be used to analyze the current status of bathroom hardware accessories industry market characteristics and customer buying behavior. On this basis, this article will demonstrate the author's company - Yi Ling Inc. facing opportunities and competitive strategy of choice. And on this strategic premise, selection strategy of the company's marketing strategy and the corresponding channel will be proposed.Based on theoretical research in the use of subject authority and the analysis with reality, through the combination of theory and practice methods of the future development of enterprises, some meaningful conclusions will be get: Bathroom hardware market is a fragmented market, it has not form a consumer-driven brand yet; This industry is in rapid growth, consumer demand began to wake up to the brand; Yi Ling's best strategic choice is Optimal cost strategy; Yi Ling's future development should focus on the resources of enterprises in brand building, tilt and channel the building; the corporate strategy will base on brand positioning and channel Strategy by the high end of brand positioning and channel positioning to promote market development and channel development, so as to gradually form the advantage of brand.