The Marketing Strategy Research Of The YFG

In recent years, the haze weather intensifying, and the coal heating and PM2.5 pollution index are closely related. Heating current our country mainly use the traditional way, such as central heating, cogeneration fog overflow and the depletion of traditional energy cause people to think of traditional heating means, therefore, to improve power accounted for the proportion of heating energy, and improve the utilization rate of power terminal is the inevitable choice in the field of heating. In the face of such a huge electric heating industry market, the domestic some electric heating of small and medium enterprises, and can be divided into a piece of cake., this type of enterprises tend to ignore the important role of marketing strategy in business, in the enterprise growth will gradually appear problem, that could lead to the development of the company into an dilemma. The creation of the marketing strategy formulation is a thinking process, determines the survival and development of enterprises, in the management of enterprise, has its own law of development, to follow the law of development in the management practice to do business is good and orderly development.Based on small and medium business enterprises YFG electric heating industry companies as the research object, through the analysis of the political environment, economic environment, social environment and the electric heating industry present situation of the market, using the theory of market positioning, 4 p theory, relationship marketing theory in-depth understanding about the present situation of the company, such as marketing strategy by using the method of SWOT to dig the advantages and disadvantages, opportunities and threats. Against the main problems existing in the marketing company, put forward to perfect the marketing channel, market segmentation marketing, to strengthen the relationship marketing optimization scheme, make the marketing mix strategy, aims to marketing strategy formulation and implementation, make YFG company can improve the economic benefit, expand market share, economies of scale, enhance competition ability, to ensure the sustainable development of the enterprise.Through investigation and study of YFG company, found the company developing marketing strategy lack of consciousness, and there is no scientific marketing plan. The analysis of the electric heating industry present situation and development, the author thinks that the industry has a good prospect, YFG company has huge potential, but also faced with the challenge. In order to make its can be in an impregnable position in the fierce competition, YFG company before the implementation of the marketing plan, must develop a suitable to the development of marketing strategy, improve brand awareness, expand market share, make the enterprise can healthy and fast development. YFG company is founded by a college student after graduation of entrepreneurial small and medium-sized enterprises, domestic such literature is very scarce, therefore, the research object is the innovation point in this paper. The writer hope the article conclusion provide a basis for this kind of enterprise development, at the same time, this is what this article research significance.