Easy-dimensional It Online Service Platform, Network Marketing Strategy

With the development of the internet and computer science technology, the number of the network users is increasing significantly, which creates more and more new businesses. As the computer and network become popular, the need of IT service, for example, computer maintenance, software application etc, becomes blooming. However, there are some problems existing in individual IT service industry. It is quite the time to improve this situation with standardization and integration.The Ewei net platform of IT service serves as a tool that helps the users to get and offer the IT service conveniently through internet with IT service information platform and remote IT assistant tool. This paper describes the researches on the net marketing strategies of the platform.Firstly, explain the background and the meaning of the selected tilt. Introduce the related research in both domestic area and abroad, and describe the content, train of thought, and structure of this paper.Secondly, introduce the related theory and net marketing strategies used in this paper.Thirdly, analyze net marketing environment and net consuming behavior of net citizen of China. Then, analyze the competition power of the platform with SWOT mode and some other ways to discuss how and to whom to promote the platform.Fourthly, conduct a questionnaire survey on how the users solve the computer faults to analyze the behavior of the individual users to seek IT service. Using data analysis and excavation technology, the target client of the platform at this stage is determined.Fifthly, discuss the net marketing strategies for the Ewei IT service platform with 5C mode.Finally, discuss the performance evaluation indexes and methods to evaluate the net marketing strategies.