Mount Emei Scenic Area Network Marketing Platform And Applied Research

Through the nearly 30 years of Reform and opening up development, China's tourism finished the changes from a large country of tourism resource to a large country of word tourism. In recent years, by the popularization of computer and Internet application, the e-commerce which basic on Internet got the extensive application. Internet, the new media and commerce platform with Features of real-time, interactive, individual, community, entertainment, globalization is the most characteristic of tourism product information flow. Network Communications become the preferred means of travel information for tourists, and become the most suitable marketing tool to tourist destination.Recent years, various tourist destinations are stepping up to the 'digital scenic' building. As a important part of digital scenic, Scenic Spots Network Marketing Platform get more and more scenic managers and e-commerce practitioners concern. So there is a very important practical significance in strengthen the construction and application on Scenic Spots Network Marketing Platform.In this paper, the Emei tourism destination development is first introduced. Then analyzed the marketing environment and practical problems of Emei tourism destination, by the study and summing up the inevitability of working in scenic spots network marketing, that address the best way which can solve the marketing problem of Emei tourism destination is to build the the Emei network marketing platform.At last, the author detailed exposition the network marketing platform is how to address Emei issues in marketing through the design of Emei network marketing platform. Basis on the half a year application of Emei network marketing platform, Emei scenic actual performance demonstrated that the scenic network marketing platform improve the scenic marking.Hope the research results of this paper on the building of domestic network marketing platform can give a positive reference value.