Customer Value Assessment System Of The An Mobile Communications Group Of Companies

With China's telecom business deepening the reform process, China's telecommunications industry in 2008 again reorganized the Pattern of the Chinese carriers, "three pillars" of the situation, the three operators, have the ability to operate the whole network. Competitive situation in the whole business, the Group's customers for some time the market will be the focus of contention within the focus of operators.January 7, 2009, China issued three third-generation mobile communications licenses, the face of a new era of 3G market structure, major carriers compete for high-value groups will be inevitable. However, in the face of new competition in the marketplace, the market and then gradually expand space compression, how to manage the Group's customers? How to improve the Group's customer loyalty and stability? The face of rival attacks, what resources should be used, how to respond in order to achieve the desired results? This requirement must have: a scientific group valuation models, multi-channel sound group collaboration client service system, realistic offensive and defensive group competition and integration of customer marketing system and effective means of resource management group customers, advanced system support capabilities. Therefore, this article AN Mobile group of companies working as research clients background, the use of management knowledge and research methods, objective analysis of the AN Mobile customers of the Group and external competitive strengths, weaknesses, opportunities and threats, and to move based on the current AN companies run customer value assessment system group analyzed the current situation and make further application of the corresponding marketing. This study will help contribute to continual improvement of AN move the current value assessment system operation problems, help to improve the AN group customers mobile marketing services work precision, help to improve the mobile group AN customer satisfaction, help AN in accelerating integration of mobile marketing services group customers the process.