VIP Customers Management And Strategy Improvement Of DL Telecom Company

With the telecommunications industry technological revolution, the original mobile call business and network business and fixed phone business is replaced by the 3G and 4G wireless network business, the original three companies each accounted for side of the telecom business pattern is broken. The rapid popularization of the technical level to telecoms companies in technology resources stood in the same starting line, the enterprise must want to win in the competition for resources, cultivation of more focus on customer needs, especially large customers, customer acquisition and customer development become telecom enterprise development key, a customer management especially big customer management has gradually been telecom enterprise value.China telecom market open late, telecom customer types and demand changes are more obvious. Telecom customer in 2010 after being extensive attention of many operators, for large customer management application is relatively rare, I through the (large) customer relationship management basic theory, combined with practical experience of their own work, of Dalian telecom customer management present situation analysis, for the existing problems are put forward to improve the big customer management solutions and concrete measures.In this paper, a large telecommunications company in Dalian customer management for the study, the first to develop a vip customer marketing theory, the definition of characteristics were consolidated, analyzed and summarized; detailed inquiries about the vip customer management aspects of reading literature at home and abroad, finishing a big customer management solutions developing and acquiring a range of issues. Meanwhile, the management of vip customers in the telecommunications industry status quo elaborated, after a detailed analysis of a large telecommunications company in Dalian customer management proposed research ideas; theoretical study based on a large telecommunications company in Dalian customer market environment, the impact of the current situation and get the status quo as an in-depth discussion and elaboration; And in the appropriate account management based on the theory put forward in Dalian telecommunications companies currently account management problems raised Dalian large telecommunications company marketing strategies and customer management recommendations for improvement. Full use development, innovative vision, combined with a vip customer management theory related made a number of recommendations and suggestions, not only to know the significance of certain vip customers Dalian telecommunications company marketing efforts, but also to the relevant telecom companies and market future work Research reference.