Based On The Description Of E-commerce Process For Perishable Commodities Revenue And Dynamic Pricing

Dynamic pricing is one of the main content of revenue management, As market competition is more and more intensive, optimized pricing has significant impacts on production and operation even the survival of enterprises. Electronic Commerce is changing the traditional mode of production and economic structure, it also has strong influence on dynamic pricing, and provided effective environmental and security for the implementation of perishable goods pricing. As an interactive two-way communication channels and media, network builds this bridge of communication between the enterprise and customers, It is more accessible to obtain and update demand data to achieve more frequent price adjustments for enterprise through the network; on the other hand, customers can easily compare companies and products, and changes the choice of the enterprise. Therefore, the developments of e-commerce has speeded up scientific and technological progress, increased competition in the market, and promoted upgrading of products and increased the product perishability.By discussing the main significance of dynamic pricing and profound impact of e-commerce on dynamic pricing, this paper proposed pricing research needs to consider the demand uncertainty and risk preferences of consumers, and adjust product prices in accordance with changing law of the value of perishable products in order to develop multi-period dynamic pricing model.Firstly, considering the uncertainty of demand and the consumer preferences of risk, the uncertainty factor arising from random error which was leaded into pricing model for different controller in this paper, and the games of incomplete information was changed to a game of perfect information by pulling the retail price expectation, variance and transfer pricing expectations into the game. Then we combined with the optimal production and storage model to obtain the transfer pricing model for different first-mover advantages between supply-side and demand-side by using functional extreme. We have obtained the optimal structure model of the expected transfer pricing 1p e and the ratio between price fluctuations and expected price, thus we obtain the conclusion that control the pricing power will control most of the profits. In this paper we had proposed and verified numerically it would to attain the most profit under the conditions of the supply chain alliances, noted it was necessary to establish distribution mechanism for achieving maximum benefit of the supply chain alliances, and gives a distribution mechanism of benefits based on analysis of elastic.Secondly, fully accounting the perishability of products, this paper put forward the demand is a decreasing function of the price and it is decreasing function of the premium amount between price and value too, It is verified by examples there exist error if contain only the price factor in demand function, so we establish more realistic non-linear demand function that included factors of price and value. This paper researched the value central principles that meant randomness of price and the non-easy dominant of value would due to the price fluctuate up and down in value within a certain range, and thus through the value central principles and the integration method to establish price equilibrium model based on the value of management cycle, get multi-stage pricing decisions that reflected the process of change prices for perishable products. This article made a computer simulation to above-mentioned methods based on the data from information products and obtained a price management list.Thirdly, based on e-commerce bargaining model, the article considered information was an opaque situation between supply and demand, and established a new bargain mechanism for sealing. In this paper, we used the supply function and demand function to analyze the behavior law of supply and demand in price changes, established and proved a series of theorem of intersection chord about concave function of supply and demand, and thereby obtained the price matching mechanism that meant e-commerce platform offered price first, manufacturers and distributors offered quantity of supply and demand to bargain according to the progressive point of intersection recursive algorithm, and proved that the price would converge to the price bring together between supply and demand according to the algorithm.Through this study, we obtained intermediate product pricing mechanism and the multi-period dynamic pricing methods of perishable products under supply chain system, as well as the price matching mechanisms based on the progressive point of intersection recursive algorithm on e-commerce platform. These methods and thoughts have significant value to enterprise price control and operation, In particular, this recursive algorithm and its related proof theory is an innovation in the theory of revenue management, and it is a highly operable sealed bargaining mechanism on e-commerce platform.