| Commercial Banks' personal financial management products are this paper's research objects. First of all, the paper covers commercial Banks' personal financial management products in China and status of the development process, and then, on this basis, it sorts out three kinds of operation models of commercial Banks' personal financial management products, for each models it proposes the existence of various limitations and development constraints, and it also analyzes the prospects for the development of each model. Whether the fixed-income model, or the model of co-operation between commercial bank and the trust company, or the structured model, each has its own living soil and development platform of the policy environment and financial environment, and there is no better one. While, each one continues to exist or towards extinction will be tested and judged by financial markets, this paper's work is attempting to explain the reason for the existence of each model and analyzes its internal financial mechanism and to explore the inherent laws of development. Finally, on this basis, combined with the current financial environment and technical conditions, this paper tentatively puts forward a new operation model of commercial bank personal finance product - model of asset securitization.Topics and the conception of this paper are different from the perspective of financial products available on the introduction of articles. Based on describing the current market financial products systematically and comprehensively, this paper analyzes three models: the fixed revenue model, the bank-trust cooperation model and the structural mode of operation of the principle and pointed out that the development of constraints for each model, and finally to solve where to go in under the background of the current interest rate controls and separate operation financial management system or the marketization of interest rates and the mix business financial management system for three modes of operation and how to evolve for each of them. Based on the analysis in the comparison and integration of our country's financial environment and technical conditions, this paper boldly puts forward a new mode of operation of financial products - asset securitization model, and demonstrates its feasibility and maneuverability to explore the principles and mechanisms to further improve the operation of commercial banks'personal finance product model system, and improve capital efficiency and financial management of financial resources to achieve the optimal allocation.Through systematic analysis, this paper draws some major basic conclusion: under the current background, the Bank-Trust cooperative model is expected to become the mainstream model; in the long term, the trust model and structural model will have a huge development space; the ideational model-asset securitization model is worthwhile for commercial banks to explore. |