Cq Retail Banking Marketing Strategy Research

Since foreign banks were entering into the China's financial markets with the condition of allowing to do RMB retail business, the pattern of domestic financial markets were changed, shows by the geographical and customer restrictions were being abolished gradually.Currently, from the hence of the personal income and financial awareness, families and individuals are becoming the main body of social wealth.With the China's financial market fully open to the foreign banks, retail banking is becoming the main point of the profit producer, the core of the banking competitions. China's commercial banks have already entered into competition pattern with foreign banks in retail businesses' scope, innovation and variety of geographic and business areas, and also believe that it will be the important profit point in position battle in future. Thus, the domestic banking sector strategy will be forced to adjust to against foreign banks.When commercial banks develop retail business, they should be aware of the few conditions. They keep in time into the business of marketing ideas; using the marketing mix; strengthening customer market research and forecasts; analyzing and understanding the marketing environment and priorities; They must use different market strategy from tangible products; conducting market surveys; development-effective financial products to provide marketable products and services; choosing the best marketing strategy to meet customer needs while achieving maximum profit.The idea is based on the marketing theory, starts from the current situation of CQ in retail banking, uses SWOT analysis, comparative analysis, case analysis, methodology, to analyze the characteristics of CQ retail banking current situation and problems in a timely grasp the banking sector future changes in trends, drawing on international experience and to identify the development of retail banking business CQ gap, which could be well used for CQ marketing strategy of retail banking development.The whole-text is divided into five chapters, which reads as follows: A brief introduction of this research background, and elaboration on this basis, the purpose and significance of this study, clear ideas and methods of this research; introduction of the concept of commercial banks in the retail business and characteristics of,As well as commercial retail banking marketing strategies Theories; CQ status of retail banking data analysis; CQ banks in the changes in the market to carry out retail business strengths, weaknesses, opportunities and threats facing; from network enhancements, channel construction, customer relationship management system construction (CRM), portfolio marketing, customer manager, team-building, community marketing, brand marketing, and to put forward the development of retail banking business CQ comprehensive marketing strategy.Based on the theoretical knowledge of modern marketing, a comprehensive and systematic analysis of the status quo CQ retail banking business and marketing system, similar studies in the country although there were more, but because of a great individual differences, this paper attempts an initial exploration of CQ bank's retail business development area of for the bank's retail business development research to provide some ideas and learn from it.As China's financial market is very determined, so the case studies were only based on CQ bank's actual position, the study object and result are from CQ banks' actual situation, a number of conclusions and methods are not universal.