Impulse Buying Share To Evaluate The Impact Of Brand Trust

Brand trust is a corporate brand strategy, build loyal customer relations. Today in the development of relationship marketing, brand as a distinction between a company's products with another company's products means to sign on behalf of business, contact the consumer and corporate bonds, the establishment of consumer trust in the brand become a marketing focus. Based on consumer behavior research, post-shopping behavior of customers are satisfied or not satisfied with the results of the evaluation, customers have purchased goods through their own use or through another person's assessment, re-consider the purchase of such goods whether it is the right choice, this evaluation impact on consumer shopping behavior, that may affect the post-evaluation purchase consumer brand trust was established. In daily life, businesses to expand sales, using a variety of promotions to stimulate consumer's impulse buying, but the consumer impulse buying is a departure from conventional buying behavior, buying the former is usually overestimated efficiency, to buy post-consumer perceived value is often not as good as expected, such as cognitive dissonance arising from dissatisfaction with post-evaluation are not satisfied with the purchase will reduce the consumer brand trust. Therefore, how to increase the confidence in the brand is improving customer satisfaction to become the focus of attention.First this study is to recall the theory of impulse purchase, post-evaluation and the trust in the brand, then combined with the impulse purchase and brand trust's related content, to explore consumer impulse buying (costumes) on the impact of brand trust. The main logic of the conversion in accordance with the following order of their study on the relationship between: 1) arising under the impulse purchase to buy post-evaluation 2) impulse purchase, the purchase after the evaluation of the impact of brand trust. Research was supported by the main conclusions are as follows:(1) Impulse degree of satisfaction with the perceived quality and product prices is negatively correlated with satisfaction, with the purchase of products after the regret and the location of a positive correlation between regret.(2) Regret after the purchase of products and location of regret on the three aspects of satisfaction have a negative impact, time has no effect on satisfaction regret.(3)Purchased after the evaluation of the three dimensions of satisfaction and brand trust has a significant positive correlation; regret after the purchase of three dimensions: the right products regret, regret for time and place of regret were pairs of brand trust generate strong negative impact.Finally, this paper proposed marketing suggests, business in a short-term sales at the same time, it is necessary to obtain or maintain consumer trust in brands have only to ensure the quailty of products, to comply with the consumer's commitment to continuously improve their satisfaction or reduce regret degrees.