The Rise And Fall Of The Mainland Campus Folk, And The Reasons For Analysis

As a kind of campus arts provided with humanity and passion elements, Mainland Campus Folk has extremely high literature appreciation and auditory & visual aesthetic senses, and is a kind of campus spirit genuinely belongs to students themselves. Mainland Campus Folk experienced a rise to the utmost in 1990s last century but a sharp fall on the back of it. Nowadays, Mainland Campus Folk can not make its resplendence reappear but even be neglected and forgot by people. The reason why such culture phenomenon occurred is an issue that requires long-term and in-depth research.Campus Folk became particular scenery in the history of mainland pop music. Campus Folk is a lyric and creative popular song with plain song lyric and fresh tune which roots in campus culture and campus life, created by college students and reflects campus life. In 1994, Mainland Campus Folk became nationwide popular, and began a burst of "Campus Folk Hot". To investigate the causes deeply, the rise of Mainland Campus Folk has close relations with the effects brought by Taiwan campus music, Occident pop music and Mainland original music. Due to its fresh, lively and reminiscent music style which obviously differs from previous pop music, and its properly catering to the public aesthetic taste, Mainland Campus Folk became popular immediately after promotion. But happy days do not last long, a rapid decline occurred in 1995. Up to the present, Campus Folk's glory never came again. Such situation was caused by many reasons, including the creators', singers', promoters'and its own defects, the change of social economic environment and the audience's status, the change of culture transmission medias; subculture characteristics of the contemporary mainland youth; and the visualization of the public aesthetic appreciation and the openness of aesthetic culture.Through research, the writer pointed out that:the rise and fall of Mainland Campus Folk has important effects and influences on college students, and it reflects the living status and mental outlook of college students of an era. Mainland Campus Folk is a kind of important cultural arts, so many people are looking forward to its revival. This paper makes analysis on the reasons of its rise and fall, explores its development trend, and finds out the possible way for its revival. Taking advantage of campus, network and Culture Company, and combining the strength of the triple can be a feasible way to spread Mainland Campus Folk and continue its resplendence.