Yan'an "liberation Daily" Social Mobilization In The Movement Of Large-scale Production

From the Communist Party's view on the functions of the proletariat newspaper, this article mainly study and reviews the "Liberation Daily" reports on the movement of large-scale production. And the purpose is to examine how the party newspaper play the function of social mobilization, and how the newspaper achieve the desired effect in the specific historical context and the media environment. On the one hand, this article analyzes how the "Liberation Daily" reported on the movement of large-scale production with content analysis; the other hand, the paper selected two more representative of specific cases, in-depth discussion and analysis, to better grasp the party newspaper reports in the large-scale production campaign of social mobilization mechanism. On these basis, the article attempts to summarize the Liberation Daily's successes and lessons from the reports on the large-scale production, so as to present some constructive suggestions to party newspaper for social mobilization.