Consumer Culture In The Context Of Female Consciousness

Starting early this century, the commercial market has seen a surge of creative work from a group of young creative authors dubbed as the "80s generation". From the media perspective, the authors born in the 80s is a phenomenon that has developed for almost a decade.At first, the female authors in the group were commercialized in the same way as the rest of the authors. However, their work not only contained accounts of coming into contact with the new era of consumerism, similar to what can be found in the male authors'texts. Instead, the female authors also wrote about issues specific to themselves at the time, particularly on how during the decade-long creative process, their female consciousness shifted from outside to inside and from weak to strong, which, in fact, is a gradual process of constructing the self-identity.When discussing the research on the "female 80s", we must consider the cultural changes in their writing context. The way they entered the market and were promoted, and even their writing style, reflect the way cultural products were manufactured during the era of consumerism. This study concentrates on those "female 80s" who have managed to enter the market. Based on the textual analysis and drawing from corresponding literature theory and cultural theory, the study investigates the literature and cultural meanings that were able to exist under the circumstances.This thesis is divided into four chapters. The introductory chapter defines key and sets the scope of the study, namely the female authors born in the 1980s. The second chapter discusses, from the literature theory perspective, the evolutionary path of the consciousness of the "female 80s" during the process of working on their texts. Analysis of different narrative strategies such as the body narrative, motherhood narrative, same-sex friendship narrative, male-critical narrative and the non-present narrative reveals how the female consciousness of the writers mature together with their literary works in the context of the consumer culture.The third chapter offers an overview on the special characteristics of the consumer society, briefly analyses the commercial market mechanisms in this society and, using the book series