From Concept To Graphics

Today, the topic that concerns the research of mark design of modern enterprise is the subject of a talk, which is greatly paid close attention to in both enterprise circle and design circle. The design of mark, which should be provided with times, has a vast and broad prospect. This kind of beautiful constitute form expressing its topic through this few and small mark, is purgative in the form and sublimate in the art. It varies from other forms of plane design of art because of its countless ties with modern enterprise culture. So, the research on the mark design of modern enterprise has not only science value to theoretical research on the design of enterprise image but also functional significance to the refinement and development of enterprise culture.This paper attaches importance to approach the creative thoughts to the mark of modern enterprise. Theoretically based on enterprise culture and modern design culture, to create new meanings on the mark of enterprise refers to be gifted the mark itself a profounder moral and broader creative conduct on visual psychology with graph as mold-making element through certain constitute and regular transformation. It includes the process of art thought from the beginning of design conception to the ultimate achievement of visual expression. This paper begins with cultural conception, develops from perspective of methodology of art thought and interprets the basic regularity and creative method on the mark design of modern enterprise in a way of combination of theory and practice.This discussion combines the academic achievement of multi-course through the research on creative thought from design conception to visual image. With theory guiding practice, it carries out trans-course and intersect search with the combination of enterprise management and art design. In short, it sets up a new thinking for the future's mark design of enterprise.