Research On The Creative Expression Of The Spatial Form Of Corporate Exhibition Halls

The exhibition hall is to show enterprise brand image,enterprise development,leadership concern,research and development team and the full range of related products and three-dimensional marketing platform.Therefore,we want to design a good enterprise,creative exhibition hall design form often can let the government leadership,corporate clients and the media leave deep impression,so as to achieve publicity enterprise brand,the purpose of developing potential customers,increase product sales.Traditional enterprise is often a simple decorate a form,through a simple several functional zoning,dividing a few wall,with flat propaganda content,again put on related products even a enterprise.Are often passive when the customer during a visit to see some of the words and pictures,like to look at a page,in the form of picture album not big difference,is the content of the plane to do big.Lack of form and content of echo,and no theme,visitors see after basic not particularly impressed with.The opening of the 2010 world expo in Shanghai,let people see the image of a more advanced,more and more intuitive display design form,all kinds of companies are building their own enterprises after the world expo exhibition hall,shown from the content of the form has a totally different from traditional hall form requirement,not only from the overall strategy has focused on the interpretation,at the same time also strive for innovation in form,before you get rid of that kind of puredecorate a style,the modelling of more formal language,all of these forms is associated with theme,content,form creativity comes from the theme of the show and display of objects,let visitors enter the exhibition hall is a kind of novelty,at the same time from the form seems to be silent about the subject and contents of the exhibition hall.Combining with the actual design research and analysis on enterprise in the practice and thinking and summary,in the process of deconstruction and the policy of enterprise space design integration,cut from the inferior structure point is put forward,from product structure,cut from the theme development point of three kinds of space form creative method.For an enterprise to the exhibition hall space reference some intentional exploration and creative form design.