The Plight Of The Chinese Film And Television Animation And The Way Out

Once there was brilliant history in Chinese cartoon, it gained countless honors, but in the later of the eighties of the 20th century (1980s), with the flourishing rise of the TV industry, the enormous disparity existed between annual production of the domestic cartoon and market demand. Some great cartoon countries such as America and Japan etc invaded china, the cartoon market was nearly monopolized by the foreign countries.With the enhancement of influence power of China in politics and economy day by day in the whole world, and under the environment of the great development of the cultural industry, it is inevitable to spare no effort to develop the Chinese cartoon industry. In the face of the important position of cartoon in economy, industry, education, ideology, and a great deal of consume crowds and market potential, the energetic support of Chinese government, We can be full of confidence to develop Chinese cartoon industry. It is my purport in my thesis to analyze and study positively the various kinds of cause of the weaknesses and predicaments of Chinese cartoon, such as that the system is not suitable, the market is not prosperous, the sale is not smooth, the level of making cartoon is low, to make full use of developing experience abroad, to make the market external environment condition in order, to strengthen self-confidence in an all-round way, to expand fund-raising channel, to make great efforts to improve the quality of making cartoon, to strengthen international cooperation actively, to find out the way and outlet of revitalizing Chinese movie & TV cartoon..