Misunderstanding Of Chinese And Western Visual Culture In The Context Of Globalization

The World Trade Organization (WTO) approved China's accession into the global trading body. China eventually stepped away from reaching the finish line of its 15-year negotiation. The 21st century already started. We are facing a sweeping new-liberalistic globalization. Transnational corporations account for two-thirds of world trade in goods and services. At a top political and economic level, globalization is the process of denationalization of markets, politics and legal systems, i.e., the rise of the so-called global economy. For the vast majority of people all over the world, globalization has accelerated the destruction of native culturePerhaps the most successful political philosophy of the modern era has been nationalism. But mankind is constituted very differently. Although the natural law of our whole species is the same, we are by nature incapable, on many accounts, of uniting under one form of government or of submitting to one rule of life.This paper explores the issues of visual culture homogenization\heterogenization in the context of the globalization of capitalist markets, with reference to the relationship between China and the West . Nowadays messages circulate visually throughout the world. Images are carriers of information and produce pleasure and pain. Images are closely related to lifestyle, determine the way of consumption and mediate power relations. Images presses inescapably now on every level of culture,from the most refined philosophical speculation to the most vulgar productions of the mass media. Visual culture concerns various visual events in which the consumer, equipped by modern high technologies, searches for information, meaning as well as pleasure. The critical investigation of visual culture is reinforced by many other disciplines such as art history, psychology, anthropology, economics, etc. To some degree, postmoderism is by nature a visual culture that is political and ideological strategies rather than a mere academic discipline. This thesis argues that the varied misreading of differences in visual culture develop more constructive multi-cultural relations.